Photo Credit: Laura Graham/Lemmonade Shop
Clothing and closets have always played a significant role in Lemmonade Shop owner Laura Graham’s life. Growing up in Nyack as the child of a single mom, Laura became an avid secondhand shopper out of necessity. Her early experiences taught her the value of quality, affordable fashion. Laura went on to spend years helping friends find the perfect outfits for various events, figuring out “what goes with what” in their closets, and coaching them through clean-outs and purges. This natural affinity for clothing and closet organization led her to realize that her true calling was in the fashion and wardrobe area.
Lemmonade opened its doors in July 2023 after Laura spent seven years as the clothing partner of the shop-share Archive Home on S. Broadway. It has quickly become known as a destination where women can find high-quality fashion while feeling part of a supportive community.
“The Lemmonade woman is someone who loves unique pieces – things not typically found at the mall,” Laura says. “She understands the value, both financially and environmentally, of shopping secondhand.”
Laura’s work at Lemmonade goes beyond selling clothes; it’s about empowering women. She takes great satisfaction in helping women find the right pieces for significant life events, supporting them through life or career changes, and adding a touch of fun to their busy lives. She understands that clothing is deeply personal and much more than just daily attire. It’s a reflection of identity and confidence.
“I love and believe in women,” Laura states. “Their personal power and ability to conquer anything has helped me recognize and appreciate those traits in myself.”
Photo Credit: Laura Graham/Lemmonade Shop
Recently, the shop moved to the center of town – collaborating with Trilogy Consignment to bring a new energy to Lemmonade. Together, the two shops plan community events like Moms Night out and a Secondhand Fashion show, turning the store into a gathering place as much as a shopping destination.
In a world dominated by online shopping, Laura deeply appreciates those who choose to shop locally. She believes that customers are rewarded with unique pieces at the best prices. Nyack’s creative and supportive secondhand community, with events like the Secondhand Shop Hop, continues to grow, drawing customers from beyond Nyack and Rockland. The next Hop is scheduled for September or October.
You can learn more about Lemmonade by visiting them at 5. South Broadway (W-F 12-6pm / Sa 11am-6pm / Sun 12-5pm). Follow along on Instagram (@lemonadeshopnyack) for upcoming promotions and events.
